WALKING A TIGHTROPE
In order to be authentic and credible, you need to be aware of your roots. It’s a theory that applies to both people and companies, and is perhaps more appropriate than ever in these increasingly fast-moving times. It’s also not uncommon for car makers to be distinguished by their past, for example in the form of success. Races won can’t be taken away, and can be celebrated for decades to come. And with the enormous growth of the classic scene, historic cars can be used as a marketing tool to reach potential customers through their passion and bind them to a brand. A manufacturer can tug at the heart strings.
However, a company does walk a tightrope when it revives and cel- ebrates its history – as demonstrated by the latest special model 911 from Porsche, the new 935. Reusing previous model branding is another way of striking a chord with fans of a brand or car – but sometimes, unfortunately, in a negative way. Because with a ‘revival’ like that, you shouldn’t ignore the conditions under which the successes of the past were achieved, how the times have changed, and the significance the model and its race wins have in the company’s history. Kerry Morse takes a closer look at the new car. I agree with his assessment that a Martini paint scheme, neon-coloured brake rims and a turbo engine don’t yet make a Porsche 935 – for one thing, the successor lacks the racing DNA which the original had 40 years ago and with which it won all the big races around the world.
This issue also features a trip back to a time of hand-made Formula 1 cars, our cover feature taking a look at the BRM F1 cars from 1970 to 1970.
In Issue #19 you will find:
B.R.M. F1 1970–1974
- BACK ON TOP – Yardley BRM
- THE BIG DEAL – Marlboro BRM
- THE DECLINE – Motul BRM
ALSO IN THIS ISSUE
- Eckhard Schimpf about Toni Fischhaber
- Thomas Nehlert on WM-Peugeot at Le Mans
- Maurice van Sevecotte & Stefan Müller on the Opel GT Conrero Gr .4 — Part 2
- Back on Track - 1992 Jägermeister BMW M3 E30
and many more!