Turnaround: How Carlos Ghosn Rescued Nissan
Harper Business

Turnaround: How Carlos Ghosn Rescued Nissan

Occasion en très bon état

15,00 TTC

Disponible en stock

Référence : HARPER003
ISBN : 9780060514853

Occasion en très bon état When Carlos Ghosn, a 46–year–old, fiery Brazilian was installed as president of the Japanese corporate giant, Nissan, the automotive world was astonished. Ghosn moved to Japan and immediately promised to make Nissan profitable in one year, 2001, or he would resign. He accomplished his goal and then some, using western business techniques that had never been tried before in that tradition–bound country. The book, written in narrative style by a journalist, will have Ghosn's complete cooperation. Readers will learn how he went about remaking Nissan, cutting costs, closing plants, breaking up the Keiretsu relationships, pushing for innovative new automobile designs –– all the while defying the business and cultural taboos that permeate business in Japan. In the process, he has become a celebrity (he is hero of a series of admiring comic books) and a champion in global business circles.  

Informations complémentaires

Dimensions 230 × 150 mm




Année de parution



David Magee


Harper Business


Cartonnée avec jaquette

Categories ,
Pages 256